In our previous excerpt you read about the first four of seven key distinctions that change the game by shifting your focus from products and profits to people and problems. Here are excerpts from the other three. Demonstrate Your Product or Service Demonstrate, don’t just present. Rather than the pitch of the presentation, give experience […]
In The NEW Game of Selling I outline seven key distinctions that change the game by shifting your focus from products and profits to people and problems. Here are excerpts from four of the seven. Serve Them Serve them instead of marketing you. If you focus on marketing you, you’re less likely to connect with […]
I’ve been playing the sales game for 35 years. “If there was ever a time for NEW, it’s NOW! The old game of selling is over and it can’t end too soon. We crave to be served, not sold. The NEW Game™ is about serving people, solving problems, and social engagement. It’s about meaning, relevance […]
Doctors are not paid for the 30 seconds it takes them to write a prescription. They are paid for 30,000 hours of experience and wisdom to know what to write. I charge a lot for my brain, because it’s my most valuable asset and stock in trade. You should too. Are you being paid what […]
To celebrate Independence Day #236 in 2012, I wrote… NEW Rules of Interdependence… 21 Lessons for Living in a Connected World! In the spirit of freedom, interdependence and playing The NEW Game, I reprise these NEW Rules of Interdependence in 2013. Please feel FREE to share your comments below… 1. “I am he as you […]
Today marks three years I’m living in California. In 2011 I wrote these 33 lessons I learned in my first year in Cali. In 2012 I scribed 21 more lessons learned in my second year in Cali. This year, it’s a baker’s dozen, 13 lessons learned. Most are new, some bear repeating, all are worth […]
The first ever Digital Publishing Online Intensive kicks off March 6 with Guy Kawasaki and continues through March 26. I speak on March 21 at 6pm EDT / 3pm PDT on… The NEW Game of IP™ (Intellectual Property)… How to Capitalize, Monetize and Actualize Your Intellectual Assets! You get a world class Digital Trends Panel […]
Four words transformed my business… “I’m the Sales Dr.” These four words made me a fortune… “Want a 2nd Opinion?” With a new year underway you are getting right to work on what you have identified as your biggest breakthrough or money making opportunity for 2013. You DO know exactly what that is, right? Are […]
Today is birthday 58. I remember 34 like it was yesterday. It was my happiest birthday ever. I got the best present imaginable: a son. Happy 24th Adam! I love you. Today will be filled with birthday love. I stop to look back, and look ahead. If I had one word to carve on my […]
In 2007 a cab driver named Azeem changed my life. He expressed what we too often take for granted. His words resound today as they did 5 years ago, as they will 5 years from now. I know where Azeem is today. It’s the same place he is every day because… For Azeem, every day […]
