In our previous excerpt you read about the first four of seven key distinctions that change the game by shifting your focus from products and profits to people and problems. Here are excerpts from the other three. Demonstrate Your Product or Service Demonstrate, don’t just present. Rather than the pitch of the presentation, give experience […]
In The NEW Game of Selling I outline seven key distinctions that change the game by shifting your focus from products and profits to people and problems. Here are excerpts from four of the seven. Serve Them Serve them instead of marketing you. If you focus on marketing you, you’re less likely to connect with […]
Four words transformed my business… “I’m the Sales Dr.” These four words made me a fortune… “Want a 2nd Opinion?” With a new year underway you are getting right to work on what you have identified as your biggest breakthrough or money making opportunity for 2013. You DO know exactly what that is, right? Are […]
Experts tell us to aim for our target market. Do you ever feel like you’re trying to hit a moving target, blindfolded from a mile away? Wouldn’t it be better to pick up the arrow, walk up to the target and go “Doink!” into the bullseye? One shot into the center is worth more than […]
Playing Field: The NEW Game of Content Marketing Playbook: License Your IP and Rent Your Content Play: Deliver Wisdom by the Nugget Here is the unedited podcast recording:
Podcast Friday, February 24 at 3pm eastern, Noon pacific. How to License Your Information and Rent Your Content Playing Field: The NEW Game of Content Marketing Playbook: License Your IP and Rent Your Content Play: Deliver Wisdom by the Nugget Dial: 626-677-3000 Code: 12254# Content is the currency of the NEW Game of Business. The […]
The SEISMIC shift of the NEW Game of Business… Internet Marketing Super Conference June, 2006 Topics: Business, Marketing, Sales, Service
The 70/30 Rule of Human Influence Are you more motivated by the possibility of having more, or do you seek opportunity to prevent loss and preserve what you already have? The fear of loss or losing is twice the motivator as is the desire to gain or win. Dr. Robert Cialdini, the social scientist who […]
A BIG “Aha” from my corporate coaching work… I got a lot of response to my “floater” story. (You can read it; it’s the February 24 Blog post, “Power Networking… Floating in the Caribbean!”). I met a Senior V.P. if IBM floating on a raft in the Caribbean Sea. That is where the story starts. […]
On Tuesday, March 1 Networking Times Magazine sponsored my Webinar… “Rejection Proof Networking!” This program is filled with golden nuggets, valuable life skills for business and business skills for life. Here are a few highlights we discussed: 1) The “Stimulus – Response” Model: Alters your relationship with the past and enables decision-making to occur in […]
