Four Most Powerful Words

The Most Potent Marketing Message You Can Send!

I don’t know how you feel, but I have never been very comfortable with self-promotion.

I find a bit off putting when I hear people boast about how much money they make, drop names of people they know, or pretend they are humble when they really want you to know how successful and important they are.

I am constantly reminded what Golda Meir, the late Prime Minister of Israel said….

“Don’t be so humble. You’re not that good.”

I play for the love of the game.
I play to elevate my game and your game.

Although the things I mention above are not important to me, they do matter to people in the marketplace.

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“If you want to sell Sally Smith what Sally Smith buys,
you have to see Sally Smith through Sally Smith’s eyes.”
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Sally Smith wants to know WHAT you know.

She wants to know WHO you know.

Most important, she wants to know
WHAT CAN YOU DO FOR HER?

And she’s wondering….

WHO ELSE HAVE YOU DONE IT FOR?

The FOUR MOST POWERFUL WORDS you can use to get the attention of people who can buy what you sell are….

“MY CLIENTS TELL ME…!”

What your clients tell you is the essence of your USA, your Unique Service Advantage ™.

Your USP (Unique Selling Proposition) may be important to you, but it’s your USA that matters to your audience. Your USP may not convey what you really do for people.

Your USA Is More Valuable Than Your USP!

Customers decide your USA, and language it in their words.

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YOUR CLIENTS’ WORDS ARE YOUR
MOST POTENT MARKETING MESSAGES!
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I am guilty of not sharing what our clients tell us.

I am been busy GIVING value, and complacent at CONVEYING the value I bring to the people I serve.

I know I’m not alone.
Maybe you have a little of that going on for you, too.

On Monday, August 13, I’ll share…

THE BILLION-Dollar Question™ to top all billion dollar questions, the ONE QUESTION that will uncover your most potent marketing message.

Here’s how Fran Tarkenton answered this question….

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“Mitch is the best person I know in the world to talk
about winning the new game of business. His down to
earth approach makes so much common sense. His
marketing, sales and service tips are pure gold.
Do what he teaches and your business will soar.”

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August 13, 8PM EASTERN

Little Hinges That Open BIG Business Doors

Phone = 1-712-580-1100
Pin = 12288#

Your business game will never be the same.

You’re a player.
You CAN change the game.

Mitch, CEO – Chief Encouragement Officer
“Four Most Powerful Words!”