The NEW Game… a Contest for Ideas, not Products and Services NEW World… Interdependence


NEW Rule… Caveat Vendidor – Let the Seller Beware Meaning, Relevance and Transformation

Pyramid of Performance… Big Doors, Little Hinges and Nuggets of Wisdom

NEW Message… USA – Unique Service Advantage Service is Profit Activity + Axiology… Love, Serve, Obey

Gaining Commitment without Resistance – Cost of Problem, Value of Solution

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