Columbine – A Life Changing Day

April 20, 1999 is forever etched in my psyche.

It’s amazing the power a single word can have to
bring back a tidal wave of feelings from a day of
tragic horror:

Columbine!

That day, everything in my world shifted.
I could not stop thinking about how it could happen.

Axiology was no longer a small game in a big ball park.

Axiology WAS the game.
It became BIG League work for me.

I started a journey that day that has taken many turns.
I got committed to sharing the distinctions of Axiology
with as many people as possible.

I got committed to working with and sharing the three
dimensions of value with parents, educators, and kids. I
invited everyone to experience insights and breakthroughs
the value profile makes available.

I invited conversations with industry leaders about
how they can release the untapped talent of their
“human assets” by creating a culture that values people.

Adam, his mom Anita and I were featured in the first
anniversary article on Columbine distributed nationwide
by the Newhouse News Service (third link down here)

I become “immersed” in Axiology and values work.

I asked Wayne Carpenter to create a teen profile.
We had tele-seminars and brainstorming sessions
with dozens of people who wanted to bring the
value profile to the educational system.

Then on 9/11, everything changed again.

Other values issues emerged, and the mission to
bring profiles to parents and teens went on hold.

But the vision remained alive.

I have never been much of a goal setter.

One of my few goals is to leave the world a little
better off than I found it. That work is intimately
connected to this work. I can no longer tell where
one ends and the other begins. They have merged.

I have put more energy into this work for less return
than any other work I have ever done. I can only
explain it this way –

I do it for the love of the game.

I love the value game.
It’s a rich and rewarding game to play.
It inspires people; it’s a game others want more of.

Axiology is a philiosophy whose time has come.
Few things are more important than discussing values.

I am thrilled to play this game with you.
I am excited about what we can do together.

I look forward to meeting you on the field.

Mitch

P.S. Get in the value game. Join our values team.