It’s Not JUST Business, It’s Personal!

Last month I was invited to speak to 15,000 people live by phone, with the rebroadcasts of all four calls reaching another 700,000 people worldwide.

Professionals from Century 21, Fran Tarkenton’s “Breakfast with Fran” for small business owners, John Assaraf’s “ONE Coach” members, and Brian Rodgers’ “Real Estate Tool Box” heard me share two distinctions that are changing the game of business.

The first is the seismic shift from Caveat Emptor (let the buyer beware)

Caveat Vendidor (let the seller beware).

The consumer now owns the marketplace. With the Internet leveling the playing field, buyers have control in the new game of business.

The second distinction also changes the game.

“It’s nothin’ personal, it’s just business” was the ethos of the old, seller-controlled game.. Old game players had no problem mixing capitalism with cannibalism. They would “eat their young” to generate a profit.

The old game strategy of “profits above people” that enriched the few at the expense of the many has worn out its usefulness.

In the new game…

It’s Not JUST Business – It’s Personal!

When I first coined this phrase almost 15 years ago, it was completely counter to the prevailing thinking and practice in business. Old game thinking focused more on profits than on people. Sellers could care less that for the buyer, business is personal.

Everything a buyer sees, hears, thinks and feels is personal.
Now, businesses are finally getting it.

If you want to be a business game changer, embrace this simple truth:

It’s Not JUST Business – It’s Personal™!

Mitch

P/S… Want to be in my upcoming book? Write a story for…

“It’s Not JUST Business… It’s Personal™!”

Tell us how “business is personal” to you, either as a consumer (buyer) or as a business person (seller).

Comment here.